Instant Broadcast vs DoubleTick (2026): Pricing, Features and the Refund Policy Compared
Last updated: 3 October 2026 Ā· Reading time: 9 minutes
Instant Broadcast vs DoubleTick: which is better?
Instant Broadcast is the better choice for most Indian SMEs. Both are official WhatsApp Business API platforms and Meta partners, but only Instant Broadcast refunds 100% of your subscription within 30 days. It bills monthly from under ā¹1,500, where DoubleTick's Starter plan is ā¹10,500 a quarter plus GST with no monthly option, and it includes the chatbot flow builder in every plan, which DoubleTick keeps for its Pro plan.
Choose Instant Broadcast if you are a manufacturer, trader, clinic, coaching class or local brand that wants a low monthly fee, a chatbot from day one, IndiaMART and TradeIndia lead automation, and a refund if the platform does not work for you.
Choose DoubleTick if you run a large sales or support team across several WhatsApp numbers and need team hierarchy, number masking, 24x7 chat support or enterprise security controls.
The rest of this guide shows the numbers behind that verdict, checked against both companies' public pages on 3 October 2026.
Key differences at a glance
- Refund: Instant Broadcast gives a 30-day, 100% money-back guarantee on the subscription. DoubleTick states that all services rendered are non-refundable.
- Billing: Instant Broadcast bills month by month from under ā¹1,500. DoubleTick's India plans are billed quarterly, half-yearly or yearly, starting at ā¹10,500 a quarter plus 18% GST.
- Chatbot builder: Instant Broadcast includes the flow builder in every plan. DoubleTick's Bot Studio starts on the Pro plan.
- Trial: DoubleTick does not offer a free trial; it offers a demo.
- Best fit: Instant Broadcast for lead-driven Indian SMEs; DoubleTick for large, multi-number teams.
| What you are comparing | Instant Broadcast | DoubleTick |
|---|---|---|
| Official WhatsApp Business API | Yes | Yes |
| Meta partner | Yes | Yes |
| Starting plan | Under ā¹1,500/month, billed monthly (see plans) | Starter: ā¹10,500 a quarter or ā¹36,000 a year, plus GST |
| Monthly billing | Yes | Not listed; shortest term is 3 months |
| Refund on subscription | 30-day, 100% money back | Non-refundable |
| Free trial | Free sign-up and live demo | No free trial; demo only |
| Chatbot flow builder | Included in every plan | Bot Studio from the Pro plan, ā¹15,600 a quarter |
| Scheduled broadcasts | Included | Enterprise plan only |
| Automatic lead assignment | Round-robin, included | From the Pro plan |
| AI agent | Paid add-on | Add-on from the Pro plan, ā¹3,500/month |
| IndiaMART integration | Direct sync | Add-on on every plan |
| Google Sheets integration | Yes | From the Pro plan |
| Agents included | Multi-agent login | 5 on Starter, 10 on Pro |
| Marketing message, India | ā¹1.12, GST included, shown on the pricing page | Listed on a separate country-wise sheet |
| Support | Phone, screen-share and WhatsApp | 24x7 chat support, help centre |
| Apps | Web, Android, iOS | Web, Android, iOS |
Sources: Instant Broadcast pricing, DoubleTick pricing and plan comparison, DoubleTick refund and cancellation policy. DoubleTick prices are its India list prices before GST.
How much do Instant Broadcast and DoubleTick cost?
Instant Broadcast costs less than half as much and lets you pay month by month. DoubleTick's cheapest plan works out to ā¹3,000 to ā¹3,500 a month, paid a quarter or a year in advance.
1. Platform subscription
Instant Broadcast's starting plan is priced below ā¹1,500 a month. Every plan includes broadcasting, the chatbot flow builder, contact manager, tags and the multi-agent inbox.
DoubleTick has Starter, Pro and Enterprise plans, each with 18% GST added.
- Starter: ā¹10,500 a quarter (ā¹3,500 a month) or ā¹36,000 a year (ā¹3,000 a month), with 5 agents. It has no chatbot builder and no AI agents.
- Pro: ā¹15,600 a quarter (ā¹5,200 a month) or ā¹50,400 a year (ā¹4,200 a month), with 10 agents, Bot Studio, automatic agent assignment and integrations.
- Enterprise: custom pricing.
| Cost over 12 months | Instant Broadcast | DoubleTick Starter | DoubleTick Pro |
|---|---|---|---|
| Shortest billing term | Under ā¹18,000, paid monthly | ā¹42,000, paid quarterly | ā¹62,400, paid quarterly |
| Paying yearly | Under ā¹18,000 | ā¹36,000 | ā¹50,400 |
| Difference in a year | At least ā¹18,000 less than DoubleTick Starter and ā¹32,400 less than Pro, even on their yearly prices and before their GST | ||
The fair comparison for most buyers is with Pro, because that is where DoubleTick's chatbot builder starts and Instant Broadcast includes one in every plan.
2. What you commit before you know it works
With DoubleTick you pay at least ā¹10,500 plus GST, which is ā¹12,390, for the first quarter. There is no free trial and the payment is non-refundable. With Instant Broadcast you pay for one month, under ā¹1,500, and can claim it back within 30 days.
3. Add-ons
Several DoubleTick features are sold separately. AI agents are an add-on from the Pro plan at ā¹3,500 a month. WhatsApp Flows, WhatsApp calls, the Tally integration and Conversion API support are add-ons, and the IndiaMART, Zoho, HubSpot and WooCommerce integrations are listed as add-ons on every plan. Green tick verification help and a dedicated account manager are add-ons too.
On Instant Broadcast, the flow builder, broadcast scheduler, round-robin lead assignment and green tick assistance are part of the plan. Only the AI chatbot is a paid add-on.
4. Per-message rates
Meta's list rate for India is ā¹0.8631 per marketing message and ā¹0.115 per utility or authentication message, before 18% GST.
- Instant Broadcast charges ā¹1.12 per marketing message and ā¹0.15 per utility, authentication or service message. These rates include GST and are shown on the pricing page for 32 countries.
- DoubleTick keeps its country-wise message charges on a separate sheet linked from its pricing page.
Before you buy, open the rate sheet and compare the final payable rate, with GST, against the figures above. Run your own volumes through the Instant Broadcast cost calculator.
Which one gives your money back?
Only Instant Broadcast. It refunds 100% of your subscription fee if you ask within 30 days, while DoubleTick's policy says all services rendered are non-refundable. No other difference in this comparison moves as much risk off the buyer.
How the Instant Broadcast guarantee works
- Subscribe to any Instant Broadcast plan and use the platform with your real customers.
- If you are not satisfied, contact support within 30 days of your payment.
- Your subscription fee is refunded in full.
The guarantee covers the platform subscription. Wallet balance spent on messages is not covered, because those charges are paid to Meta for messages already delivered. Third-party fees, such as number registration, are also outside it.
What DoubleTick's policy says
DoubleTick's refund and cancellation policy states that all services rendered are non-refundable. You can cancel at any time by email, but no refunds or credits are given for partial months or years of service.
The policy also says monthly, quarterly, yearly and multi-year subscriptions renew automatically on their renewal date until cancelled in writing.
Why this matters for an SME
DoubleTick does not offer a free trial, so the first time you use it with real customers is after you have paid for at least a quarter. If your templates are rejected, your team does not adopt the inbox, or customers do not reply, that money is gone. A 30-day refund on a one-month plan removes that risk.
| Instant Broadcast | DoubleTick | |
|---|---|---|
| Refund after you pay for a plan | 100% of subscription, within 30 days | Non-refundable |
| Refund if you cancel mid-term | Covered inside the 30-day window | No refund or credit for partial periods |
| Smallest first payment | One month, under ā¹1,500 | One quarter, ā¹12,390 with GST |
| Try before paying | Free sign-up and live demo | Demo only, no free trial |
How do the features compare?
Both platforms cover the core jobs: template broadcasts, a shared inbox and API access. Instant Broadcast puts automation in every plan; DoubleTick reserves most automation for Pro and above and focuses on managing large teams.
Broadcasting and campaigns
Both send bulk broadcasts through Meta-approved templates to opted-in contacts, with delivery and read reports. Instant Broadcast includes broadcasting and the campaign scheduler in every plan. In DoubleTick's plan comparison, broadcast retargeting starts on Pro and scheduled broadcasts are listed for Enterprise only.
Chatbots and AI
Instant Broadcast's chatbot flow builder is included in every plan, with an AI chatbot available as a paid add-on. DoubleTick's Starter plan comes with default bots only; its no-code Bot Studio starts on Pro, and AI agents are a ā¹3,500 a month add-on from Pro.
Lead capture for Indian B2B sellers
This is where Instant Broadcast is built differently. It connects directly to IndiaMART and TradeIndia, so a buyer inquiry triggers a WhatsApp reply, a catalogue and a follow-up within seconds. New leads are split across your sales team by round-robin. For manufacturers, wholesalers and exporters who live on these portals, that removes the manual copy-paste step where most leads go cold.
It also triggers messages from Google Sheets rows, Shopify form submissions and any CRM through REST webhooks. DoubleTick lists its IndiaMART integration as an add-on, and its Google Sheets and Shopify integrations start on Pro.
Team inbox
Both give each agent a separate login on one WhatsApp number. Instant Broadcast's shared team inbox includes automatic round-robin and rule-based lead assignment, role permissions and supervisor analytics. DoubleTick includes 5 agents on Starter and 10 on Pro, with automatic agent assignment from Pro and team hierarchy, number masking and audit logs on its higher plans.
Offline and event tools
Instant Broadcast ships a physical QR standee for shops and showrooms, and an event manager that delivers branded photos to attendees on WhatsApp.
Which has better support and onboarding?
It depends on how you like to get help. Instant Broadcast supports customers by direct phone call and screen-share, Monday to Saturday, 10 am to 7 pm IST, with email replies in 2 to 4 hours. Onboarding help covers Meta Business Manager verification, template approval and the verified-badge application at no extra charge.
DoubleTick gives every plan a help centre and 24x7 chat support. Pro plans get a shared account manager; a dedicated account manager and green tick verification help are listed as add-ons.
If you want a person on a call fixing the setup with you, Instant Broadcast is the closer fit. If you need chat support at night, DoubleTick covers that.
When is DoubleTick the better choice?
DoubleTick is a strong product, rated 4.8 out of 5 on G2 and ISO 27001 certified. It beats Instant Broadcast in four situations.
- You run many WhatsApp numbers. DoubleTick's unified inbox is built to manage hundreds of business numbers in one place.
- You manage a large, layered team. It offers team hierarchy, number masking, audit logs and SLA tracking on its higher plans.
- You need enterprise security. Single sign-on, IP whitelisting and masking of personal data are available on Enterprise.
- You need support around the clock. Every plan includes 24x7 chat support.
If none of these four describes you, the lower monthly fee, included chatbot builder and 30-day refund make Instant Broadcast the lower-cost, lower-risk choice.
How does Instant Broadcast compare with DoubleTick, Interakt, AiSensy and Wati?
Of these five WhatsApp Business API platforms, Instant Broadcast is the only one that refunds your subscription, and it has the lowest monthly-billed paid plan. The other four state that paid subscriptions are non-refundable.
| What you get | Instant Broadcast | DoubleTick | Interakt | AiSensy | Wati |
|---|---|---|---|---|---|
| Refund on subscription | 30-day, 100% money back | Non-refundable | Non-refundable | Non-refundable | Non-refundable |
| Lowest paid plan, billed monthly | Under ā¹1,500 | No monthly billing; ā¹3,500/month paid quarterly | ā¹2,799 | ā¹1,500 | ā¹4,999 |
| Chatbot flow builder | In every plan | From Pro plan | Advanced chatbot from ā¹3,799 plan | ā¹2,500/month add-on | Included, 1,000 triggers/month on Growth |
| Built for | Lead-driven Indian SMEs, with IndiaMART and TradeIndia sync | Large multi-number teams | Online stores | Marketing broadcasts | Multi-channel teams |
| Support | Phone and screen-share | 24x7 chat | WhatsApp and email | Phone, email and chat | Email only on Growth |
| Free trial | Free sign-up and demo | None | 14 days | 14 days, plus a free plan | 7 days |
Each of the others has a real strength: DoubleTick for large teams, Interakt for online stores, AiSensy for its free plan, Wati for multi-channel teams. For an Indian SME that wants low cost, fast lead response and no risk on the subscription, Instant Broadcast is the strongest of the five. Read the full comparisons: Instant Broadcast vs Interakt, Instant Broadcast vs AiSensy and Instant Broadcast vs Wati.
Which one should you choose?
| If you are... | Better fit | Why |
|---|---|---|
| A manufacturer, wholesaler or exporter getting leads from IndiaMART or TradeIndia | Instant Broadcast | Direct portal sync, instant auto-reply, round-robin to sales reps |
| A small business that wants a chatbot without a higher plan | Instant Broadcast | Flow builder in every plan, under ā¹1,500 a month |
| A clinic, coaching class or local service business | Instant Broadcast | Monthly billing, phone onboarding, 30-day refund |
| A first-time buyer unsure whether WhatsApp API will work | Instant Broadcast | One month's fee at risk, refunded in full within 30 days |
| A company running many WhatsApp numbers with a large team | DoubleTick | Unified multi-number inbox, team hierarchy, number masking |
| An enterprise that needs SSO, audit logs and 24x7 support | DoubleTick | Security and governance controls on its Enterprise plan |
How do you switch from DoubleTick to Instant Broadcast?
You keep your WhatsApp number when you move. Switching usually takes one working session with the onboarding team.
- Export your contacts, tags and opt-in records from DoubleTick as an Excel or CSV file.
- Book a demo and tell the team you are migrating an existing API number.
- Turn off two-step verification on the number in your current provider so it can be moved.
- Connect the number to Instant Broadcast and confirm which approved templates carry over.
- Import contacts, build your chatbot flows in the included flow builder, and send a small test broadcast.
- Check your DoubleTick renewal date and email a cancellation notice before it; the plan renews automatically and is not refundable.
Your 30-day money-back window on Instant Broadcast starts from your payment date, so you can test it with real campaigns before your decision is final.
Frequently asked questions
Is Instant Broadcast better than DoubleTick?
For most Indian SMEs, yes. Instant Broadcast bills monthly from under ā¹1,500 against DoubleTick's ā¹10,500 a quarter plus GST, includes the chatbot flow builder in every plan, connects directly to IndiaMART and TradeIndia, and refunds your subscription in full within 30 days. DoubleTick is better for large teams running many WhatsApp numbers that need team hierarchy, number masking and 24x7 support.
Which is cheaper, Instant Broadcast or DoubleTick?
Instant Broadcast is cheaper. Its starting plan is under ā¹1,500 a month, billed monthly. DoubleTick's Starter plan is ā¹10,500 a quarter or ā¹36,000 a year plus 18% GST, and its Pro plan, where the chatbot builder starts, is ā¹50,400 a year. Over 12 months Instant Broadcast costs at least ā¹18,000 less than Starter and ā¹32,400 less than Pro.
How much does DoubleTick cost in India?
DoubleTick's Starter plan costs ā¹10,500 a quarter or ā¹36,000 a year, and its Pro plan costs ā¹15,600 a quarter or ā¹50,400 a year, each plus 18% GST. Enterprise pricing is custom. AI agents are a ā¹3,500 a month add-on from Pro, and WhatsApp message charges are billed separately.
Does DoubleTick give refunds?
No. DoubleTick's refund and cancellation policy states that all services rendered are non-refundable. You can cancel at any time by email, but no refunds or credits are given for partial months or years, and subscriptions renew automatically until cancelled in writing.
Does DoubleTick have a free trial or monthly billing?
DoubleTick says it does not offer a free trial; it offers a demo. Its India plans are listed with quarterly, half-yearly and yearly billing, so the smallest first payment is ā¹10,500 plus GST for a quarter. Instant Broadcast bills month by month and refunds the subscription within 30 days.
Does Instant Broadcast really offer a money-back guarantee?
Yes. If you are not satisfied, you can ask for a refund within 30 days of payment and receive 100% of your subscription fee back. Wallet balance already spent on WhatsApp messages and third-party charges are not included, because those amounts are paid out for messages delivered.
What is the best DoubleTick alternative in India?
Instant Broadcast is a strong DoubleTick alternative for Indian SMEs because it combines a monthly plan under ā¹1,500, the chatbot builder in every plan, direct IndiaMART and TradeIndia lead sync, phone support and a 30-day money-back guarantee. Other alternatives include Interakt, AiSensy and Wati.
Which WhatsApp Business API provider offers a money-back guarantee?
Instant Broadcast offers a 30-day, 100% money-back guarantee on its subscription. DoubleTick, Interakt, AiSensy and Wati each state in their published policies that paid subscriptions are non-refundable, with narrow exceptions such as verified service failures or refunds required by law.
Can I move my WhatsApp number from DoubleTick to Instant Broadcast?
Yes. A WhatsApp Business API number can be migrated between providers. You disable two-step verification on the number, connect it to Instant Broadcast, import your contacts and build your chatbot flows. The onboarding team guides the migration on a call.
Is Instant Broadcast an official WhatsApp Business API provider?
Yes. Instant Broadcast is a Meta Business Partner and runs on Meta's official WhatsApp Cloud API. Messages go to opted-in contacts through Meta-approved templates and appear under your registered business name. It is operated by Reliable Solution, based in Surat, Gujarat.
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Prices and policies were checked on 3 October 2026 against each company's public pages and can change. DoubleTick is a trademark of its owner, Apport Software Solutions Private Limited; Interakt, AiSensy and Wati are trademarks of their owners. This comparison is published by Instant Broadcast.