Instant Broadcast vs AiSensy (2026): Pricing, Features and the Refund Policy Compared
Last updated: 2 October 2026 · Reading time: 8 minutes
Instant Broadcast vs AiSensy
Instant Broadcast and AiSensy are both official WhatsApp Business API platforms and Meta Business Partners. Instant Broadcast charges ₹1.01 per marketing message in India against AiSensy's ₹1.09, includes the chatbot flow builder in every plan, and backs its subscription with a 30-day, 100% money-back guarantee. AiSensy's paid plans are non-refundable, and its flow builder is a ₹2,500/month add-on.
Choose Instant Broadcast if you are an Indian SME, trader, clinic or D2C brand that wants the lowest marketing-message cost, IndiaMART and TradeIndia lead automation, phone support, and the safety of a refund if the platform does not work for you.
Choose AiSensy if you need a free-forever plan to experiment, WhatsApp Payments, or a built-in Click-to-WhatsApp ads manager.
The rest of this guide shows the numbers behind that verdict, taken from both companies' public pricing and policy pages on 2 October 2026.
Instant Broadcast vs AiSensy at a glance
Instant Broadcast wins on marketing-message price, included chatbot builder and refund policy; AiSensy wins on utility-message price by half a paisa and on having a free-forever plan.
| What you are comparing | Instant Broadcast | AiSensy |
|---|---|---|
| Official WhatsApp Business API | Yes | Yes |
| Meta Business Partner | Yes | Yes |
| Starting paid plan | Under ₹1,500/month (see plans) | ₹1,500/month Basic, ₹3,200/month Pro |
| Marketing message, India | ₹1.01 | ₹1.09 |
| Utility and authentication message, India | ₹0.15 | ₹0.145 |
| Service message after 1,000 free per month | ₹0.15 | ₹0.145 |
| Chatbot flow builder | Included in every plan | ₹2,500/month add-on for 5 chatbots |
| AI agent | Paid add-on | Paid add-on, ₹1,350/month for 1,000 AI messages |
| Refund on subscription | 30-day, 100% money back | Non-refundable once you subscribe |
| Free option | Free sign-up and live demo | Free-forever plan and 14-day trial |
| Lead-portal integrations | IndiaMART, TradeIndia, Google Sheets, Shopify forms, REST webhooks | Shopify, WooCommerce, Razorpay, LeadSquared, WebEngage, webhooks |
| Team inbox | Multi-agent, with round-robin lead assignment | Multi-agent, with agent transfer |
| Support | Phone, screen-share and WhatsApp | Phone, email and chat |
| Apps | Web, Android, iOS | Web, Android, iOS |
Sources: Instant Broadcast pricing, AiSensy pricing, AiSensy refund policy. Message rates are the figures each company publishes; check with each provider whether GST is added on top.
Pricing: what you actually pay each month
A WhatsApp API bill has three parts: the platform subscription, the per-message charge, and add-ons. Instant Broadcast is cheaper on the part that grows fastest, which is marketing messages.
1. Per-message rates
Meta's list rate for India is ₹0.8631 per marketing message and ₹0.115 per utility or authentication message, before 18% GST. With GST, a marketing message costs about ₹1.018.
- Instant Broadcast publishes ₹1.01 per marketing message, in line with Meta's rate plus GST, and ₹0.15 for utility, authentication and service messages.
- AiSensy publishes ₹1.09 per marketing message and ₹0.145 for utility, authentication and service messages.
That is 8 paise saved on every marketing message with Instant Broadcast, and half a paisa saved on every utility message with AiSensy. For most businesses, marketing broadcasts are the bulk of the bill, so the 8 paise matters far more.
| Marketing messages per month | Instant Broadcast (₹1.01) | AiSensy (₹1.09) | You save with Instant Broadcast |
|---|---|---|---|
| 10,000 | ₹10,100 | ₹10,900 | ₹800 |
| 50,000 | ₹50,500 | ₹54,500 | ₹4,000 |
| 1,00,000 | ₹1,01,000 | ₹1,09,000 | ₹8,000 |
From 1 October 2026, Meta also charges for service messages after the first 1,000 free each month, and for utility templates sent inside the 24-hour window. Both platforms apply this change.
2. Platform subscription
Instant Broadcast's starting plan is priced below ₹1,500 a month. Every plan includes broadcasting, the chatbot flow builder, contact manager, tags and the multi-agent inbox.
AiSensy's Basic plan is ₹1,500 a month and Pro is ₹3,200 a month, with 5% off quarterly and 10% off yearly billing. According to AiSensy's own Basic vs Pro comparison, the broadcast scheduler and click tracking are Pro features.
3. Add-ons
This is where the two bills move apart. On AiSensy, the drag-and-drop chatbot builder costs ₹2,500 a month for 5 chatbots, and the AI agent builder costs ₹1,350 a month for 1,000 AI messages. On Instant Broadcast, the flow builder is part of every plan; only the AI chatbot is a paid add-on.
Worked example: a D2C brand sending 50,000 marketing and 10,000 utility messages
| Cost line | Instant Broadcast | AiSensy |
|---|---|---|
| 50,000 marketing messages | ₹50,500 | ₹54,500 |
| 10,000 utility messages | ₹1,500 | ₹1,450 |
| Chatbot flow builder | Included | ₹2,500 |
| Messages plus chatbot | ₹52,000 | ₹58,450 |
Before the subscription fee, that brand pays ₹6,450 less each month on Instant Broadcast, or ₹77,400 less over a year. Run your own volumes through the Instant Broadcast cost calculator.
The money-back guarantee: the biggest difference between the two
Instant Broadcast refunds 100% of your subscription fee if you ask within 30 days; AiSensy does not refund a paid plan once you subscribe. No other difference in this comparison moves as much risk off the buyer.
How the Instant Broadcast guarantee works
- Subscribe to any Instant Broadcast plan and use the platform with your real customers.
- If you are not satisfied, contact support within 30 days of your payment.
- Your subscription fee is refunded in full.
The guarantee covers the platform subscription. Wallet balance spent on messages is not covered, because those charges are paid to Meta for messages already delivered. Third-party fees, such as number registration, are also outside it.
What AiSensy's policy says
AiSensy's refund policy states that users who subscribe to a paid service after the free trial are not eligible for a refund. Plans, WhatsApp conversation credits and add-ons are all listed as non-refundable. You can cancel, but the plan runs to the end of the billing cycle with no money returned for the unused period.
AiSensy does allow exceptions. Its terms say a partial or full refund may be granted, at AiSensy's discretion, for verified technical issues, and unauthorised charges are refunded in full. Several public Trustpilot reviews describe refund requests being declined, so read them before you commit to a yearly plan.
Why this matters for an SME
A 14-day trial lets you test a tool with dummy data. It rarely shows whether your templates get approved, whether your team adopts the inbox, or whether your customers reply. Those answers come in weeks three and four, after you have paid. A 30-day refund covers exactly that period.
| Instant Broadcast | AiSensy | |
|---|---|---|
| Refund after you pay for a plan | 100% of subscription, within 30 days | Not eligible |
| Refund if you cancel mid-cycle | Covered inside the 30-day window | No refund for the remaining period |
| Wallet or message credits | Not refundable once spent on messages | Non-refundable |
| Who decides | A stated guarantee | Case-by-case, at the company's discretion |
Features compared
Both platforms cover the core jobs: template broadcasts, a shared inbox, chatbots and API access. The differences are in what is bundled and which business each tool is built around.
Broadcasting and campaigns
Both send bulk broadcasts through Meta-approved templates to opted-in contacts, with delivery and read reports. Instant Broadcast includes its full broadcasting features in every plan and sends under your registered business name, with help applying for the verified badge. On AiSensy, the broadcast scheduler and click tracking sit in the Pro plan.
Chatbots and AI
Instant Broadcast's chatbot flow builder is included in every plan. AiSensy sells its flow builder separately at ₹2,500 a month for 5 chatbots. Both offer an AI agent as a paid add-on that answers questions, qualifies leads and hands over to a human.
Lead capture for Indian B2B sellers
This is where Instant Broadcast is built differently. It connects directly to IndiaMART and TradeIndia, so a buyer inquiry triggers a WhatsApp reply, a catalogue and a follow-up within seconds. New leads are split across your sales team by round-robin. For manufacturers, wholesalers and exporters who live on these portals, that removes the manual copy-paste step where most leads go cold.
It also triggers messages from Google Sheets rows, Shopify form submissions and any CRM through REST webhooks.
Team inbox
Both give each agent a separate login on one WhatsApp number. Instant Broadcast's shared team inbox adds automatic round-robin and rule-based lead assignment, role permissions and supervisor analytics. AiSensy offers agent transfer and manager monitoring.
Offline and event tools
Instant Broadcast ships a physical QR standee for shops and showrooms, and an event manager that delivers branded photos to attendees on WhatsApp. AiSensy also sells a showroom QR kit.
Support and onboarding
Instant Broadcast supports customers by direct phone call and screen-share, Monday to Saturday, 10 am to 7 pm IST, with email replies in 2 to 4 hours. Onboarding help covers Meta Business Manager verification, template approval and the verified-badge application.
AiSensy offers phone, email and chat support plus a large help centre, video tutorials and a template library. With more than 2.3 lakh businesses on the platform, much of its support is designed around self-service.
If you want a person to share your screen and fix the setup with you, Instant Broadcast is the closer fit. If you prefer to learn from documentation, AiSensy has more of it.
Where AiSensy is the better choice
AiSensy is a strong product, and it beats Instant Broadcast in four situations.
- You want to pay nothing at first. AiSensy has a free-forever plan with API access and basic live chat, though broadcasting needs a paid plan.
- Most of your volume is OTPs and transactional alerts. At ₹0.145 against ₹0.15, AiSensy is half a paisa cheaper per utility message.
- You want to collect payments inside WhatsApp. AiSensy offers WhatsApp Payments, native forms and webviews.
- You want a built-in ads manager. AiSensy includes a Click-to-WhatsApp ads tool and an AI ad generator.
If none of these four describes you, the lower marketing rate, bundled chatbot builder and 30-day refund make Instant Broadcast the lower-cost, lower-risk choice.
Which one should you choose?
| If you are... | Better fit | Why |
|---|---|---|
| A manufacturer, wholesaler or exporter getting leads from IndiaMART or TradeIndia | Instant Broadcast | Direct portal sync, instant auto-reply, round-robin to sales reps |
| A D2C or retail brand sending 10,000+ promotional messages a month | Instant Broadcast | 8 paise less per marketing message, chatbot builder included |
| A clinic, coaching class or local service business | Instant Broadcast | Phone and screen-share onboarding, low starting plan, 30-day refund |
| A first-time buyer unsure whether WhatsApp API will work | Instant Broadcast | Subscription refunded in full within 30 days |
| A business sending mostly OTPs and order alerts at very high volume | AiSensy | Half a paisa less per utility message |
| A team that needs WhatsApp Payments or a built-in ads manager | AiSensy | Those features are native there |
How to switch from AiSensy to Instant Broadcast
You keep your WhatsApp number when you move. Switching usually takes one working session with the onboarding team.
- Export your contacts, tags and opt-in records from AiSensy as a CSV.
- Book a demo and tell the team you are migrating an existing API number.
- Turn off two-step verification on the number in your current provider so it can be moved.
- Connect the number to Instant Broadcast and confirm which approved templates carry over.
- Import contacts, rebuild your chatbot flows in the included flow builder, and send a small test broadcast.
- Let your AiSensy plan run out; it is prepaid and not refundable, so there is no saving in cancelling early.
Your 30-day money-back window on Instant Broadcast starts from your payment date, so you can test it with real campaigns before your decision is final.
Frequently asked questions
Is Instant Broadcast better than AiSensy?
For most Indian SMEs, yes. Instant Broadcast charges ₹1.01 per marketing message against AiSensy's ₹1.09, includes the chatbot flow builder that AiSensy sells for ₹2,500 a month, and refunds your subscription in full within 30 days. AiSensy is better if you need a free-forever plan, WhatsApp Payments or a built-in ads manager.
Which is cheaper, Instant Broadcast or AiSensy?
Instant Broadcast is cheaper for marketing-heavy senders. Its starting plan is under ₹1,500 a month, marketing messages cost ₹1.01 against ₹1.09, and the chatbot builder is included. AiSensy is cheaper by half a paisa on utility and authentication messages, at ₹0.145 against ₹0.15.
Does AiSensy give refunds?
AiSensy's refund policy says paid plans, WhatsApp conversation credits and add-ons are non-refundable once you subscribe after the free trial. Refunds for verified technical issues are at AiSensy's discretion. Cancelling stops the next charge but does not return money for the current billing period.
Does Instant Broadcast really offer a money-back guarantee?
Yes. If you are not satisfied, you can ask for a refund within 30 days of payment and receive 100% of your subscription fee back. Wallet balance already spent on WhatsApp messages and third-party charges are not included, because those amounts are paid out for messages delivered.
Is Instant Broadcast an official WhatsApp Business API provider?
Yes. Instant Broadcast is a Meta Business Partner and runs on Meta's official WhatsApp Cloud API. Messages go to opted-in contacts through Meta-approved templates and appear under your registered business name. It is operated by Reliable Solution, based in Surat, Gujarat.
What is the best AiSensy alternative in India?
Instant Broadcast is a strong AiSensy alternative for Indian SMEs because it combines a lower marketing-message rate, a chatbot builder in every plan, direct IndiaMART and TradeIndia lead sync, phone support and a 30-day money-back guarantee. Other alternatives include Wati, Interakt and DoubleTick.
Can I move my WhatsApp number from AiSensy to Instant Broadcast?
Yes. A WhatsApp Business API number can be migrated between providers. You disable two-step verification on the number, connect it to Instant Broadcast, import your contacts and rebuild your chatbot flows. The onboarding team guides the migration on a call.
Will my WhatsApp number get banned on either platform?
Both platforms use the official API, which is far safer than unofficial bulk-sender tools. Meta can still restrict any number that messages people without opt-in or gets blocked often. Message only opted-in contacts, keep quality ratings high, and neither platform should put your number at risk.
Try Instant Broadcast with your money protected
Start with the plan that fits your volume, run real campaigns for 30 days, and get your subscription back in full if it is not right for you.
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Prices and policies were checked on 2 October 2026 against each company's public pages and can change. AiSensy is a trademark of AiSensy Communications Private Limited; this comparison is published by Instant Broadcast.