Instant Broadcast vs Interakt (2026): Pricing, Features and the Refund Policy Compared

Last updated: 3 October 2026 · Reading time: 9 minutes

Instant Broadcast vs Interakt: which is better?

Key differences at a glance

• Refund: Instant Broadcast gives a 30-day, 100% money-back guarantee on the subscription. Interakt's subscription and message charges are non-refundable.
• Monthly cost: Instant Broadcast starts under ₹1,500 a month. Interakt's Growth plan is ₹2,799 a month and Advanced is ₹3,799.
• Chatbot builder: Instant Broadcast includes the full flow builder in every plan. Interakt gives a basic chatbot on Growth and the advanced chatbot on Advanced.
• Extra fee: Interakt's terms add a 2% convenience fee on subscription fees and prepaid credits.
• Best fit: Instant Broadcast for lead-driven Indian businesses; Interakt for online stores.

Sources: Instant Broadcast pricing, Interakt pricing, Interakt FAQs, Interakt terms of service. Interakt plan prices are monthly-billing list prices; its message rates vary by plan and are quoted before taxes.

How much do Instant Broadcast and Interakt cost?

Instant Broadcast costs less each month and lets you pay month by month. Interakt's cheapest monthly plan with WhatsApp is ₹2,799, and its lower Starter price needs a quarterly or yearly prepayment.

1. Platform subscription

Instant Broadcast's starting plan is priced below ₹1,500 a month. Every plan includes broadcasting, the chatbot flow builder, contact manager, tags and the multi-agent inbox.

Interakt has Starter, Growth, Advanced and Enterprise plans. Billed monthly, Growth is ₹2,799 and Advanced is ₹3,799. The monthly Starter plan at ₹999 covers Instagram only. Starter with WhatsApp is sold on quarterly billing at ₹3,499 or yearly billing at ₹11,999, with a simpler chatbot and no Shopify integration.

If the lowest possible fee matters more than features and you are willing to prepay a year, Interakt's Starter plan is cheaper. Like for like, with a chatbot builder and monthly billing, Instant Broadcast costs less.

2. The 2% convenience fee

Interakt's terms of service state that a convenience fee of 2% of the subscription fee is charged at the time of payment, and that the same fee applies to prepaid credits loaded for messages. On ₹50,000 of message credits, that is ₹1,000 extra. Factor it into any comparison of message rates.

3. Per-message rates

Meta's list rate for India is ₹0.8631 per marketing message and ₹0.115 per utility or authentication message, before 18% GST.

• Instant Broadcast charges ₹1.12 per marketing message and ₹0.15 per utility, authentication or service message. These rates include GST, so they are what you pay.
• Interakt prices messages by plan and before taxes. Its marketing rate was listed at ₹0.949 to ₹0.970 and its utility rate at ₹0.140 to ₹0.160 in August 2026. With 18% GST, that is about ₹1.12 to ₹1.14 for marketing and ₹0.17 to ₹0.19 for utility.

Marketing messages cost about the same on both. Utility messages, such as order updates and appointment reminders, cost less on Instant Broadcast.

From 1 October 2026, Meta also charges for service messages after the first 1,000 free each month, and for utility templates sent inside the 24-hour window. This applies on every platform. Run your own volumes through the Instant Broadcast cost calculator.

Which one gives your money back?

Only Instant Broadcast. It refunds 100% of your subscription fee if you ask within 30 days, while Interakt states that subscription and message charges are non-refundable. No other difference in this comparison moves as much risk off the buyer.

How the Instant Broadcast guarantee works

1. Subscribe to any Instant Broadcast plan and use the platform with your real customers.
2. If you are not satisfied, contact support within 30 days of your payment.
3. Your subscription fee is refunded in full.

The guarantee covers the platform subscription. Wallet balance spent on messages is not covered, because those charges are paid to Meta for messages already delivered. Third-party fees, such as number registration, are also outside it.

What Interakt's policy says

Interakt's FAQ says subscription charges and WhatsApp conversation charges are non-refundable. Its terms of service describe the subscription fee, prepaid credits and the convenience fee as non-refundable, and say the agreement renews automatically unless you revoke it in writing.

The terms give one exception. If Interakt fails its availability target for two months in a row, you may end the agreement and get fees refunded.

Why this matters for an SME

Interakt's 14-day trial is useful for a first look, though until your business is verified it limits you to messaging 10 unique users a day. A trial that short rarely shows whether your templates get approved, whether your team adopts the inbox, or whether your customers reply. Those answers come after you have paid. A 30-day refund covers exactly that period.

How do the features compare?

Both platforms cover the core jobs: template broadcasts, a shared inbox, chatbots and API access. Instant Broadcast is built around capturing and closing leads; Interakt is built around online stores.

Broadcasting and campaigns

Both send bulk broadcasts through Meta-approved templates to opted-in contacts, with delivery and read reports. Instant Broadcast includes broadcasting and the campaign scheduler in every plan and sends under your registered business name, with help applying for the verified badge.

Chatbots and AI

Instant Broadcast's chatbot flow builder is included in every plan, with an AI chatbot available as a paid add-on. Interakt's Growth plan comes with a basic chatbot; the advanced chatbot starts on the Advanced plan, and its WhatsApp AI agents are a paid add-on.

Lead capture for Indian B2B sellers

This is where Instant Broadcast is built differently. It connects directly to IndiaMART and TradeIndia, so a buyer inquiry triggers a WhatsApp reply, a catalogue and a follow-up within seconds. New leads are split across your sales team by round-robin. For manufacturers, wholesalers and exporters who live on these portals, that removes the manual copy-paste step where most leads go cold.

It also triggers messages from Google Sheets rows, Shopify form submissions and any CRM through REST webhooks.

Team inbox

Both give each agent a separate login on one WhatsApp number. Instant Broadcast's shared team inbox adds automatic round-robin and rule-based lead assignment, role permissions and supervisor analytics. Interakt allows unlimited team member logins on every plan, with advanced chat routing on its Advanced plan.

Offline and event tools

Instant Broadcast ships a physical QR standee for shops and showrooms, and an event manager that delivers branded photos to attendees on WhatsApp.

Which has better support and onboarding?

Instant Broadcast, if you want to talk to a person. It supports customers by direct phone call and screen-share, Monday to Saturday, 10 am to 7 pm IST, with email replies in 2 to 4 hours. Onboarding help covers Meta Business Manager verification, template approval and the verified-badge application.

Interakt points customers to WhatsApp support, email, a resource centre and an academy. With more than 100,000 businesses on the platform, much of its support is designed around self-service.

When is Interakt the better choice?

Interakt is a strong product, run by Jio Haptik and used by more than 100,000 businesses. It beats Instant Broadcast in four situations.

• You run a Shopify or WooCommerce store. Interakt has deep store features: catalogue, cart reminders, cash-on-delivery workflows and WhatsApp payments.
• You sell on Instagram too. Interakt handles Instagram and RCS alongside WhatsApp.
• You have a large team. Interakt allows unlimited team member logins on every plan.
• You want the lowest fee and can prepay. Its Starter plan is ₹11,999 for a year, with a simpler feature set.

If none of these four describes you, the lower monthly fee, full chatbot builder and 30-day refund make Instant Broadcast the lower-cost, lower-risk choice.

How does Instant Broadcast compare with Interakt, AiSensy and Wati?

Of these four WhatsApp Business API platforms, Instant Broadcast is the only one that refunds your subscription, and it has the lowest monthly-billed paid plan. The other three state that paid subscriptions are non-refundable.

Each of the others has a real strength: Interakt for online stores, AiSensy for its free plan, Wati for multi-channel teams. For an Indian SME that wants low cost, fast lead response and no risk on the subscription, Instant Broadcast is the strongest of the four. Read the full comparisons: Instant Broadcast vs AiSensy and Instant Broadcast vs Wati.

Which one should you choose?

How do you switch from Interakt to Instant Broadcast?

You keep your WhatsApp number when you move. Switching usually takes one working session with the onboarding team.

1. Export your contacts, tags and opt-in records from Interakt as a CSV.
2. Book a demo and tell the team you are migrating an existing API number.
3. Turn off two-step verification on the number in your current provider so it can be moved.
4. Connect the number to Instant Broadcast and confirm which approved templates carry over.
5. Import contacts, rebuild your chatbot flows in the included flow builder, and send a small test broadcast.
6. Check your Interakt renewal date and cancel in writing before it; the plan renews automatically and is not refundable.

Your 30-day money-back window on Instant Broadcast starts from your payment date, so you can test it with real campaigns before your decision is final.

Frequently asked questions

Is Instant Broadcast better than Interakt?

For most Indian SMEs, yes. Instant Broadcast bills monthly from under ₹1,500 against Interakt's ₹2,799 Growth plan, includes the full chatbot flow builder in every plan, connects directly to IndiaMART and TradeIndia, and refunds your subscription in full within 30 days. Interakt is better for Shopify and WooCommerce stores and for brands that need Instagram and RCS.

Which is cheaper, Instant Broadcast or Interakt?

Instant Broadcast is cheaper on a monthly plan: under ₹1,500 a month against ₹2,799 for Interakt Growth, which is at least ₹8,399 less over a year. Marketing messages cost about the same, around ₹1.12 with GST. Utility messages cost ₹0.15 on Instant Broadcast against about ₹0.17 to ₹0.19 on Interakt. Interakt also adds a 2% convenience fee.

Does Interakt give refunds?

No, not in normal cases. Interakt states that subscription charges and WhatsApp conversation charges are non-refundable, and its terms say prepaid credits and the 2% convenience fee are non-refundable too. The one exception in its terms is a refund if its availability target fails for two months in a row.

Does Instant Broadcast really offer a money-back guarantee?

Yes. If you are not satisfied, you can ask for a refund within 30 days of payment and receive 100% of your subscription fee back. Wallet balance already spent on WhatsApp messages and third-party charges are not included, because those amounts are paid out for messages delivered.

What is Interakt's convenience fee?

Interakt's terms of service state that a convenience fee equal to 2% of the subscription fee is charged when you pay, and that the same 2% applies to prepaid credits loaded for messages. The fee is non-refundable. On ₹50,000 of message credits it adds ₹1,000.

What is the best Interakt alternative in India?

Instant Broadcast is a strong Interakt alternative for Indian SMEs because it combines a monthly plan under ₹1,500, the full chatbot builder in every plan, direct IndiaMART and TradeIndia lead sync, phone support and a 30-day money-back guarantee. Other alternatives include AiSensy, Wati and DoubleTick.

Which WhatsApp Business API provider offers a money-back guarantee?

Instant Broadcast offers a 30-day, 100% money-back guarantee on its subscription. Interakt, AiSensy and Wati each state in their published policies that paid subscriptions are non-refundable, with narrow exceptions such as verified service failures or refunds required by law.

Can I move my WhatsApp number from Interakt to Instant Broadcast?

Yes. A WhatsApp Business API number can be migrated between providers. You disable two-step verification on the number, connect it to Instant Broadcast, import your contacts and rebuild your chatbot flows. The onboarding team guides the migration on a call.

Is Instant Broadcast an official WhatsApp Business API provider?

Yes. Instant Broadcast is a Meta Business Partner and runs on Meta's official WhatsApp Cloud API. Messages go to opted-in contacts through Meta-approved templates and appear under your registered business name. It is operated by Reliable Solution, based in Surat, Gujarat.

Try Instant Broadcast with your money protected

Start with the plan that fits your volume, run real campaigns for 30 days, and get your subscription back in full if it is not right for you.

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Prices and policies were checked on 3 October 2026 against each company's public pages and can change. Interakt is a trademark of its owner, Jio Haptik Technologies Limited; AiSensy and Wati are trademarks of their owners. This comparison is published by Instant Broadcast.